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Graphic Design Concentration

Art 237 Graphic Design I students in front of their posters

Graphic design is a powerful form of communication. Designed images, objects, environments and experiences shape our culture. Designers combine images and words to tell stories that connect with people on an emotional level.

As a discipline and a profession, graphic design is diverse and expanding. It encompasses: branding, package design, interaction design, environmental graphic design, publication design, and motion design. Students in the graphic design concentration study a variety of subjects relevant to the field, including: typography, identity design, user experience design, user interface design, animation, illustration, book arts, and design history. Our curriculum emphasizes a human-centered approach; students research, analyze, prototype, and design creative concepts and solutions for businesses, social, and cultural contexts. Our program encourages students to think innovatively, ethically, and inclusively, and to engage in hands-on creative exploration and problem solving.

All graphic design students are required to create a senior portfolio project tailored to their interests and career goals. Each spring, seniors have their portfolios reviewed by design professionals—many of whom graduated from our program—to help them prepare for successful entry into the creative field. Graduates in the graphic design area obtain competitive positions in design studios, creative agencies, in-house creative departments, and in the entertainment and tech industries. We have a wonderful network of design alumni who provide mentorship to our students and ongoing support for our program.

The Graphic Design concentration in the Department of Art and Design is distinct from the Design Reproduction Technology concentration in the Graphic Communication Department, which focuses on the technical and electronic aspects of preparing design pieces for reproduction in print media. In contrast, the emphasis of the Graphic Design concentration is on the preparation of a professional portfolio the showcases one's creative and conceptual design abilities.

Student Work

Graphic Design Series

Cal Poly Graphic Design student project / Art 237: Graphic Design I / Nike Campus poster and print ad

Cal Poly Graphic Design student project / Art 237: Graphic Design I / expressive icons

Cal Poly Graphic Design student project / Art 237: Graphic Design I / Love our Differences LGBTQ+ advocacy posters

Cal Poly Graphic Design student project / Art 437: Graphic Design III / Tinto de Verano package design

Cal Poly Graphic Design student project / Art 437: Graphic Design III / laundry detergent package design

Interaction Design Series

Cal Poly Graphic Design student project / Art 488: Interaction Design III / UX/UI design for hiking app

Cal Poly Graphic Design student project / Art 488: Interaction Design III / icon design for hiking app

Cal Poly Graphic Design student project / Art 488: Interaction Design III / UX/UI design for hiking app

 

 

 

Typography Series

Cal Poly Graphic Design student project / Art 338: Typography II / Griffith Park Shakespeare Festival poster designs

Cal Poly Graphic Design student project / Art 338: Typography II / Elements of Style collaborative book design

Cal Poly Graphic Design student project / Art 338: Typography II / Typeface book design / mockup by Graphic Google http://graphicgoogle.com/free-modern-magazine-mockup-psd/

 

Illustration

 student work by Amanda Vasquez

 Illustration, sequential illustration, student work by Chloe Frerichs

 Illustration, Alice in Wonderland taro cards, student work by David Carter

 Illustration, children's book illustration, student work by Kelly Kavousi

 Illustration, children's book illustration, student work by Morgan Ibarra

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